The Live Lightly Podcast

In this episode of The Live Lightly Podcast, I sit down with Melodie Reynolds, the visionary founder of Elate Beauty, to discuss how she’s transforming the beauty industry with sustainability, ethics, and zero-waste practices.

Melodie’s journey into beauty was unexpected, but she quickly fell in love with the transformative power of makeup and the art of creating an exceptional customer experience. However, as she climbed the ranks in the beauty industry, she became disillusioned by its lack of sustainability and ethical responsibility. Determined to create change, she launched Elate Beauty, a brand focused on refillable, eco-friendly packaging and transparent ingredient sourcing.

Throughout our conversation, Melodie shares the challenges of building a truly sustainable brand, the importance of desirability and user experience in eco-friendly products, and why mindful beauty choices matter. We also tackle greenwashing in the beauty industry, the lack of regulations on labeling claims, and how consumers can protect themselves by seeking third-party certifications and researching ingredient sourcing.

Melodie also encourages us to redefine our beauty rituals—moving away from mindless routines to intentional, mindful self-care practices that align with our values and help protect the planet.

✅ The Truth About Sustainable Beauty – Why eco-friendly packaging and ethical sourcing are crucial for a greener industry.
✅ The Greenwashing Problem – How many brands use misleading claims, and what to look for to ensure transparency.
✅ Refillable & Zero-Waste Makeup – How Elate Beauty is leading the charge with sustainable alternatives.
✅ How to Make Informed Beauty Choices – The importance of reading ingredient lists, researching sourcing, and checking for third-party certifications.
✅ Beauty as a Mindful Ritual – How to shift from routine-based beauty habits to intentional self-care that benefits both you and the environment.
✅ The Role of Individual Choice – Small, conscious changes in the products we use can create a significant environmental impact.

💄 Ready to make your beauty routine more sustainable? Learn how conscious choices, refillable products, and mindful rituals can lead to a healthier planet and a more ethical beauty industry.

How to connect with Elate Beauty
@elatecosmetics
@melodieelated
Elate Beauty - use code livelightlyelate15 for a 15% discount!

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I appreciate you and hope that you feel inspired and empowered to live lightly in body, mind and spirit!  And together we can shift the tides in a positive direction for the planet by making small sustainable shifts everyday...it all matters AND has an impact!
 
*The link above is an affiliate link, so when you use it, I earn a small portion of the sale (you don't pay extra) to help cover the costs of providing this podcast :) I am so grateful to you for your support, and the small, family owned, sustainably run business owners thank you too!